Friday, January 20, 2006

Brand T&E -- what's good for the Ritz is good for you

Joseph Jaffe proffers the notion of Brand T&E lifting the idea from sales where a good sales person fully utilizes their travel & entertainment allocation to build/maintain loyal customer relationships. The Brand T&E notion makes a ton of sense whether you are a consumer or business brand. It’s easy to go hunting for new customers when in fact your loyalists can often have an even greater impact than you can due to their perceived objectivity. Worth a read…


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