Advertisers pay less for good advertising

NY Times (reg req) reports on the 4A's (American Association of Advertising Agencies) conference. One of the speakers proposed a new way to charge for advertising that rewards effective ads. Google claims its already doing this which is consistent with some of the predictions made in the 2010 predictions article in iMedia Connection. As the accountability of online trickles into TV, I'm sure we'll see lots of creativity as TV dollars are under attack. For example, Charlene Li of Forrester reports on "whys" behind their latest online ad market forecast which shows amazing growth at the expense of "traditional" media.