“Comparison, a great teacher once told me, is the cardinal sin of modern life. It traps us in a game that we can't win. Once we define ourselves in terms of others, we lose the freedom to shape our own lives. The Holy Grail can be found only by those who lead their own lives.”
While this is a quote applied to individuals, I think it applies well into business as well. The winners I've observed or been a part of redefine the rules rather than just follow others in the market. They also aren't solely focused on beating their competition. Rather, they are thinking about their customers and their needs -- kind of obvious but often forgotten.