Friday, November 25, 2005

Bloggers & the PR cycle

Getting PR coverage for startup businesses is increasingly difficult. Steve Rubel shares words of wisdom on How Not to Pitch Bloggers. He also includes related links such as How to Pitch Bloggers and a concept borrowed from eBay applied into the News Curve covered in an article entitled How to Pitch Into The Long Tail News Curve. It can also be helpful to know how to find influential blogs that reach your target audience.

This relates to an earlier post of mine on how PR (not Ads) build brands. Wasting money on ads would be in my Top 10 list of how startups waste precious cash.

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