If I was in my old role of championing interactive advertising (e.g., on the board of the IAB, Chairman of the CMO council, etc.), I would encourage every online sales organization to have their sales people hand deliver the book to key decision makers at major brands and agencies. There aren't many better tools to shake up their thinking than this book.
Like his presentations, Joseph is always entertaining, thought-provoking and chock-a-block full of ideas that can be put into practice. Joseph was on fire in this book. He even presents his 10-step plan for members of the 30-secondaholics anonymous.
Joseph has been popping up all over sharing his insights related to his book.
- ABC World News This Morning (Windows Media File)
- Newsweek audio clips here and here.
- iMedia video interview currently on their homepage