RSS isn't the web anymore than the web is print

I hadn't really thought of it this way until Fred Wilson made his point. Just as the monetization vehicles (ad types, metrics, proof of efficacy, etc.) for the Web were limited 10 years ago when the commercial Web was in its early days, RSS is in the same boat. I'm not aware of any huge successes directly monetizing RSS but I'm certain that many entrepreneurs are feverishly trying to figure that out.