Sunday, March 12, 2006

Cold calls replaced by free software??

Jonathan Schwartz (Sun’s President) has a provocative post suggesting that free software will replace cold calls. I can see this working in some categories and am all for reducing cold calls that aren’t the most productive use of time for either the caller or callee. For categories where this won’t work or isn’t sufficient, I’ve suggested some more effective tactics than the traditional methods of acquiring customers.

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