In this article, I had some fun with playing out the natural progression of the convergence of Internet-based ad technologies with TV advertising. I was also purposely provocative about what Google's drive for growth will mean for the ad agency business. Agency execs ignore this potential at their peril. A few agencies I know already get this while others are fighting yesterday's battles. Joseph Jaffe has an ongoing theme in his blog "Fixing the Ad Agency Mess" that addresses additional issues challenging agencies.
Update to 2/05 post: Saul Hansell of the NY Times wrote an article over the weekend that is receiving a lot of reaction in the blogosphere. For example, John Battelle (author of Search). Perhaps these predictions will happen sooner than I expected.
tag: google
Monday, October 31, 2005
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